
If you collect points in Canada, this is one of the most exciting promotions we’ve seen in quite some time!
Right now, American Express Membership Rewards points can be transferred to Flying Blue with a 25% bonus, unlocking significantly more value than usual for flights with Air France and KLM Royal Dutch Airlines.
If Europe is even remotely on your radar this year, this is a promotion worth paying attention to.

Between March 18 and April 17, 2026, every 1,000 Membership Rewards points you transfer will become 1,250 Flying Blue miles. That is a 1 –> 1.25 rate.
On the surface, that might sound like a standard bonus. In reality, it represents a major shift in value, especially considering this is the first time Amex and Flying Blue have done this promotion in the Canadian market.
Not long ago, Membership Rewards transferred to Flying Blue at a rate of 1:0.75. Earlier this year, that improved to 1:1. Now, with this added 25% bonus, you’re effectively getting 1.25 miles per point.
That’s a massive swing, and it puts Flying Blue firmly in the spotlight for Canadian travellers.

Flying Blue has quietly become one of the most useful airline loyalty programs for getting to Europe, particularly from cities like Montreal, Toronto, and Ottawa.
What makes this promotion so compelling is how it stacks with Flying Blue’s monthly Promo Rewards, which offer discounted award pricing on select routes.
For example, Flying Blue’s March Promo include Business Class seat redemptions from Ottawa, Montreal, and Toronto to Europe for 45,000 miles one way. With this transfer bonus, you only need to move 36,000 Membership Rewards points to book that exact same flight.
That’s a lie-flat seat across the Atlantic at an incredible redemption.
To learn more about Flying Blue’s March Promo, click here to read my blog about it.

One of the reasons this promotion is especially relevant for Canadians is how accessible Membership Rewards points are.
Between welcome bonuses and everyday earning, it’s entirely realistic to build up a meaningful balance:
When those points can be converted at a 25% bonus, their value increases dramatically.
Note: If you apply for any of the credit cards above using those links, I’ll earn a small commission. Thank you for supporting The Canadian Jetsetter!

As strong as this promotion is, there are a few important details to understand before jumping in.
Transfers must be made in increments of 1,000 points, and once they’re moved to Flying Blue, they cannot be reversed. You’ll also need to have a Flying Blue account set up in advance, and transfers can take up to a few days to process.
Most importantly, award availability is always the key variable. Promo Rewards in particular can disappear quickly, especially on popular routes to Europe.

This is one of those rare promotions where transferring points can make immediate sense, but only if you approach it strategically.
If you already have a specific flight in mind, especially one tied to a Promo Reward, this is an excellent opportunity to lock in outsized value. On the other hand, if you’re unsure how you plan to use your points, it may still be worth holding off until you have a clearer redemption in mind.
That being said, this is an incredible promotion and if you think you’ll be flying oversees with Air France or KLM in the near future, this is a great time to transfer points over.

For Canadian travellers, this promotion reinforces just how powerful Membership Rewards points can be when used strategically.
A 25% transfer bonus to Flying Blue opens the door to more accessible premium travel, particularly across the Atlantic. Whether it’s a comfortable Economy seat or a lie-flat Business Class experience, the barrier to entry just got significantly lower.
Opportunities like this don’t come around often. If Europe has been on your list, this might be the push that gets you there.
Click the button below to transfer your points. Happy travels!
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